The SEO Benefits Of Video

For most of us being on page one of Google is a key business priority. Forrester Research found that websites using video were 53 times more likely to appear on Google’s first page than those using plain text. Video content impacts four key SEO metrics and improves your search ranking helping you to climb higher up the search engine results page.


Improved SERP (search engine results page) rank

Great quality content that answers user queries appears higher up in search. Search engines love video, but not all video content is prioritised by SERP’s. Short helpful videos which answers user queries account for 80% of all videos appearing in SERP’s. Health information videos which explain procedures and treatments to patients are ideal.

Higher CTR (click through rate) Benefit from housing your quality video content.

Search results with video are said to have a 41% higher click through rate than plain text. By embedding video on to your own site you will benefit from increased web traffic rather than an external site such as Youtube. 

Lower bounce rates

Attention span online is short. The average user leaves a webpage within 20 seconds. Video content help make your pages sticky. Users watching a video will stay on your site for longer, helping to lower your bounce rate.

Quality back links

Video content is engaging and easy to digest. It’s also popular and shareable. People who share your content will link back to your site improving the authority of your website.

The SEO Benefits Of Video

The SEO Benefits Of Video


1. Use the right video type. Make sure Google can see your video. Use one of the following formats: .mpg, .mpeg, .mp4, .m4v, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv, .swf

2. Use rich meta data. Video titles should be kept short and to the point. Use relevant keywords in the title and video description. Remember to use both specific and general tags.

3. Create a video sitemap. Improve Google’s ability to include your video in search results by using a video sitemap and submit this to Google.

4. Transcribe the video. This helps crawlers to find and read your content.

5. Attract links back to the video. Drive traffic to your website when referring sites share your video content.

6. Add descriptions and try and write at least 200 words of content. Make sure you are utilising some of your keywords.

All of your video descriptions should be unique and ensure you add a call to action and a link to your website.

Sam Beavan

Article by Tom

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