For most of us being on page one of Google is a key business priority. Forrester Research found that websites using video were 53 times more likely to appear on Google’s first page than those using plain text. Video content impacts four key SEO metrics and improves your search ranking helping you to climb higher up the search engine results page.
THE SEO BENEFITS OF VIDEO
Improved SERP (search engine results page) rank
Great quality content that answers user queries appears higher up in search. Search engines love video, but not all video content is prioritised by SERP’s. Short helpful videos which answers user queries account for 80% of all videos appearing in SERP’s. Health information videos which explain procedures and treatments to patients are ideal.
Higher CTR (click through rate) Benefit from housing your quality video content.
Search results with video are said to have a 41% higher click through rate than plain text. By embedding video on to your own site you will benefit from increased web traffic rather than an external site such as Youtube.
Lower bounce rates
Attention span online is short. The average user leaves a webpage within 20 seconds. Video content help make your pages sticky. Users watching a video will stay on your site for longer, helping to lower your bounce rate.
Quality back links
Video content is engaging and easy to digest. It’s also popular and shareable. People who share your content will link back to your site improving the authority of your website.